SEO/SEM Web Marketing

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This estimate is based on content (images / text / prices) that is ready to be transferred from existing website as well as new products that have already been photographed and ready to sell. The concept behind this website is to make available to Jewelz (you) a tool set that can be used to put new content onto the site on a daily and /or weekly basis.

My primary focus on re-doing your website is something called search engine marketing(SEM), both paid (SEM) and natural (SEO). The attitude is to get found by Google, in the short run from paid search (Google Adwords) and the long run from Natural search (SEO).

The site will be built using Apache, MySQL, PHP, CSS and XML. We will either be using an open source product called Joomla, or WordPress, both referred to as CMS software. (Content management systems) depending on how many products you anticipate having on your site at any given time.

In addition I will be optimizing the site to get found by Google and Yahoo, MSN, Ask, etc. In order to drive search for the short term (the next 12 months or so) we need to build out a Google Adwords account.

As we discussed, this (Google Adwords) will enable you and your site to compete head to head, (depending on keyword competition and bidding) with some of the biggest players on the web. That being said, your site landing pages are going to be crafted to focus on products relative to the keywords being bid on in paid search. This means our primary focus in building your site centers around the idea of short attention span and the minimum mouse clicks from clicking on and Adwords text ad and the relevant products. (ie: Bracelets lands on a page of bracelets)

From our discussion I came away with the idea you understand that the interactivity of the new site should be built out starting from the landing pages first. This way we can focus on the primary use of your site, which is to give the customer a choice of relevant jewelry as soon as they hit the site.

As we discussed with Kim and yourself, the design for the look and feel of the site will closely follow what you have created with Kim. (Deep Red and Warm Gold) Where we diverge from your existing design will be the navigation and menu structure. Please send some links to sites where you respond to the interactivity / menu structure so that we have a common language going forward.

If we can agree on this as a starting point going forward it will help focus our efforts to get an effective sales and marketing tool for your beautiful products.

After this tasks have been finished and the site is live and integrated including 5 hours of tutorial time the job will be considered completed as defined by this estimate. After that time you have the choice to take over these tasks or engage us on a per hour fee ($50).

As we discussed the tools on the back end, or admin of the site are fairly simple to use with some orientation and practice. But I will be happy to do whatever is needed to help you keep your site updated going forward if this would be required.

I am excited for the opportunity to work with you and Kim on this project. A great deal of work has been done to get your site up and running the way it looks now, and using that look and feel will mean we have a solid starting point as to how you like you business to be perceived on the Internet.

Best

Kit Latham

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