Recent take on the Brick and Motar World
Posted by Tarky7 on Sunday, May 6th, 2007
It is a funny thing I have been realizing as of late:
Case in point. I was at the barber shop the other day waiting to get a haircut. The TV was on and blaring a local cable news loop, the same stories on repeat, an endless loop of the days local, regional and national breaking news events. On the table were endless copies of People and US magazines about the media personalities du jour.
And I was struck by how I was surrounded by the same one way media feed that I grew up with, and how foreign the experience had become to me. These days, and for the last several years most of my news and information had been experienced in a two way format, via the Internet. The news cast copy on the TV being read by the announcer could not have been longer that a few sentences, punctuated by video clips and still photography shots and screen freezes. I thought about it and how I digested my news, information and products on the web in blasts of one, two and three page doses. Big difference, I was getting on the average reams of relevant information that drilled down to read detail and facts, and still most of the world was getting news and data in 5-10 second sound clips.
Wow, I never thought that I was that smart. My brain has been soaking up information over the last few years like a dry sponge and there are more and more people like me coming online everyday, breaking through the old media model and experiencing a whole new way of processing the events of the world around us.
Filed in Marketing, Media, Online Marketing |
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