Wow, too much Blog ! ;)
Posted by Tarky7 on Friday, May 18th, 2007
As posted here, at Online Media Spin, after finding it here, on Gawker Media:
Well, you passed the first test, which was whether you would delete my posts, Darn !
*kicks dog*
But, more to the point about ‘blogging’.
The issue at hand relative to ‘marketing’ and ‘advertising’ utilizing ‘blogs’ more about guts and the ability to fundamentally change industry business models.
For example, the RIAA and the MPAA and all the various corporations that support these two organizations are being dragged kicking and screaming into this ‘new media’ (interactive) and in the process alienating the very core customer base that they are attempting to sell to.
Why ? Because they are not willing to let go of a business model. Not only are they not listening to the desires of their customers (well produced product, high quality, non DRM) they are actively suing and prosecuting grandmothers, children and college students.
It is not about CEOs blogging, or even CFOs, but about using the blog as a platform to listen to real world feedback of customers. The problem is, if you invite that feedback using a blog, you have to not only respond, but make changes. Creating a contract like that with the consumer strike fear deep into the heart of the spine of many C-level executives.
Dell has made a foray into the Wild West of the Blogging Web with it’s new blog: http://direct2dell.com/one2one/default.aspx And the result is that they are hearing what people want and responding.
That is the real issue here. Can the marketing community get their very masters to take a leap of faith and make the change
Filed in Advertizing, Blog Writing, Content Creation, Uncategorized |
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